07 / AONARI INSIGHTS
Observe continuously.
Think clearly.
Markets, platforms, methods of infringement and information environments are constantly changing. At AONARI, we turn questions that deserve further consideration in our practical work into written insights, sharing our thinking on cross-border investigation, intellectual property, markets and ways of understanding information.
AllIntellectual Property & Brand ProtectionCross-Border InvestigationE-Commerce Platforms & InternetPublic Information & Investigation MethodsMarkets & DistributionTechnology & Information Analysis
01
Why Cross-Border Investigation Should Not Begin with “Translating Keywords”
Crossing borders changes more than language. Product descriptions, search habits and information environments change as well.
02
Why “Not Finding It” Can Itself Be an Investigative Lead
Failing to find a target does not necessarily mean the target does not exist. Sometimes, the assumptions behind the investigation itself need to be reconsidered.
03
Why the Same Business Activity Becomes Dispersed Across Multiple Businesses, Stores and Accounts
The real challenge is not finding information that looks similar. It is determining which connections have factual support.
04
Why Online and Field Investigations Need to Be Cross-Validated
Each information environment has its own blind spots. Facts of real value sometimes become visible only when the two are connected.
05
Why an Investigation Report Should Be Designed Around How It Will Ultimately Be Used
Even when the subject of investigation is the same, a different ultimate purpose changes what information needs to be found and preserved.
06
AI Can Improve Investigative Efficiency, but It Cannot Replace Professional Judgment
Technology can increase the speed of the work. But facts still need to be verified, and judgment carries responsibility.