05 / WHY AONARI
Why AONARI
01 / SUBJECT
Understanding the Subject of Investigation
AONARI's professional foundation is built on more than 20 years of experience in intellectual property and related practice.
Years of involvement in infringement detection, investigation and rights protection have given us continuing insight into how information can be hidden, dispersed and reorganized.
Being able to find something is one capability.
Understanding why it cannot be found is another.
Related Insight: Why “Not Finding It” Can Itself Be an Investigative Lead →02 / INFORMATION GAP
Understanding Both Sides of the Information Gap
AONARI has long worked across China, Japan and cross-border markets.
We do not simply translate keywords from one market into another.
Instead, we reconsider the question from within the actual information environment of the target market—how information appears, how it is described and how people there search for it.
We understand the party that needs the information, and we understand the information environment of the target market.
Related Insight: Why Cross-Border Investigation Should Not Begin with “Translating Keywords” →